When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.
Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.
Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.
1) Blog is useful in educating your customers
Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.
For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.
2) Blog helps your business in Search Engine Optimization (SEO)
Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.
For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.
3) Blog helps in boosting your sales by convincing the potential customers to buy
If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.
Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?
nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.
</a> “My concern is we only discovered in 2008 that power of attorney had been signed three years earlier. We said in 2008 that if Bryony’s lawyer steps aside and one of us children has joint power of attorney, we will be happy. Unfortunately, that was declined. We were told they had considered giving one of the children power of attorney in 2005, but decided against because it would have been too difficult to choose just one.”
</a> The former Chelsea manager will be just one of a number of key figures on the commission, which is also expected to include former players, FA board members, representatives from Professional Footballers' Association (PFA) and the League Managers' Association (LMA).
</a> For example, Cardone describes mentoring a service writer (one who creates repair orders at an automotive institution) who was struggling to find a role during the recession. Cardone suggested this person refine his presentation to focus not on his past, but how he could revamp his prospects' service departments … an achievement highly correlated with revenue. "He had a job that paid $70K, not $30K, 18 hours later because he had the right pitch," Cardone says.
</a> It seems Carney’s detractors could be proved wrong. According to handwriting expert Margaret White, Carney is “a man very much ahead of his time”, who “considers people and situations very carefully before making decisions or taking action”.
</a> Hong Kong's failure to secure the Alibaba IPO would meanlost revenues and less marketing clout to attract other deals.Alibaba commands 80 percent of China's e-commerce market andhandled 1 trillion yuan ($163.4 billion) of goods last yearthrough its Tmall and Taobao market platforms.
</a> Our choices are an easy way to explore the trend as they include small cut-out details on flattering cocktail dresses and figure-hugging bodycon dress, although you may still want to reconsider that mid-morning KitKat...
</a> The Hang Seng Index, which closed on Thursday at itslowest since Oct. 10, gained 0.6 percent to 23,243.5 points. TheChina Enterprises Index of the top Chinese listings inHong Kong rose 0.5 percent, stymied again by a key technicallevel at its 200-day moving average.
</a> After killing Collier, the Tsarnaev brothers engaged police officers in Watertown, Massachusetts, in a gun battle that ended when Dzhokhar drove off in a stolen sport-utility vehicle, running over his brother and contributing to his death, according to court papers.
</a> To brighten your summer style, pick a print and then pick another. The trick to successful wardrobe mixology is to choose pieces in complementary shades and distinctly different patterns. Work in similar palettes â shades of the same color work better than competing hues â and balance whimsical shapes with structured stripes or polka dots. Remember, the bigger your bottom, the smaller the print should be on your bottom.
</a> So Hayward started a five-year program called âRestore the Bean,â intended to breathe life back into South Sudanâs once-thriving coffee farms by rehabilitating overgrown and abandoned plots in Central Equatoria state.
</a> With apologies to Brad Pitt and Johnny Depp, the biggest stars of this summerâs movie season, literally speaking, are the 25-stories-tall monsters and robots of âPacific Rim,â which opens Friday.
</a> This year has seen a drop in LGBT characters on primetime networks due to the cancellation of shows such as "The New Normal" and "Go On," with 26 regular LGBT cast members and 20 recurring. On cable television, LGBT characters rose to 42 from last year's 35, HBO leading the way with 11 characters.
</a> Ting Lu, Bank of America Merrill Lynch's China economist,said before Xinhua's correction that he suspected there had beena misunderstanding over the timeframe for Liu's 'growth floor'remarks and that this year's floor would remain 7.5 percent.
</a> A key factor behind the new policy was Hizbollah’s intervention in Syria’s civil war on the side of President Bashar al-Assad. The decision was taken unanimously by all 28 EU members, but Spain, Italy and others countries have reservations. They fear a potentially destabilising impact on Lebanese politics.
</a> As for housing, families in places like New York and San Francisco fork over as much as 25% of the budget for shelter â while the eight lowest-cost areas for a family of four are all counties in Mississippi.
</a> "Today, we are thrilled to announce that we will be continuing our research at Google," wrote Flutter CEO Navneet Dalal. "We share Google's passion for 10x thinking, and we're excited to add their rocket fuel to our journey."
</a> The report did not address whether Fujimoto, Sano and theother officers whose seals were on the document had approved thecreation of new minutes in 2012. The authors say the evidencethey gathered suggested a resolution to make the payment wasmade at a separate meeting of executives attended by Okada,Soriano and others in early December 2009 two days before themoney was sent.
</a> "Hundreds of millions of euros have been spent chasing the dream of immunotherapy for lung cancer patients, but with zero results." he said. "These early findings..suggest that it has the potential to open new therapeutic approaches."
</a> You have probably envied them, perhaps even hated them a little, but have you ever asked yourself whether your friends have really had the True French Experience, in a country where unemployment is predicted to reach 11.2% by next year?
</a> âItâs really special to win because we send a big statement to our rivals that Manchester City is going to be a force,â said City midfielder Samir Nasri. âTo win a derby, our fans today and tomorrow will be happy. Itâs a special moment to win it like this.â
</a> State TV broadcast images of plastic jugs, gas masks, vials of an unspecified medication, explosives and other items that it said were seized from rebel hideouts Saturday. It did not, however, show any video of soldiers reportedly affected by toxic gas in the fighting.
</a> Overall, the survey showed the majority of men and women in the workplace (61pc) did not mind whether they had a female or male boss. But Ms Dulieu said it was "worrying" that as many as third of women, and a quarter of men, did have a preference for a man manager.
</a> Strong economic growth in Africa is attracting globalretailers such as Wal-Mart Stores Inc, which acquired Massmartin a $2.4 billion deal two years ago. Sub-Saharan Africa isexpected to grow by 4.9 percent this year after 4.2 percent in2012, the World Bank said.
</a> Penney's stock hit a more than 30-year low on Monday,closing at $6.42 on the New York Stock Exchange after falling aslow as $6.27. An analyst had slashed her price target on sharesto one dollar, citing concern the retailer "may engage infinancial restructuring in 2014."
</a> Bulger lawyer J.W. Carney Jr. suggested that Weeks was a chronic liar who beat the system by striking a plea deal with prosecutors that resulted in him serving only five years in prison for aiding and abetting Bulger. Weeks acknowledged that Bulger gave envelopes filled with cash to numerous law enforcement officials to get tipped off to investigations and stay one step ahead of any indictments. The defense also asked the judge to suspend the trial for two days because Bulger was exhausted and they needed more time to prepare for the prosecution's forensic experts. The judge turned down the request but agreed to shorten the length of testimony on Thursdays.
</a> Like the others, the latest edition of coins are one-half ounce, 24-karat pure gold and minted in collector proof versions. The five honorees this year are Ida McKinley, Edith Roosevelt, Helen Taft, and Ellen Wilson and Edith Wilson -- Woodrow Wilson's two wives.
</a> TheprospectsappeartobedimmingforMichaelDell'sbuyoutbidforhisnamesakecompany.Thisreflectsstronger-than-expectedoppositiontothedealandMichaelDell'sstatedunwillingnessovertheweekendtoimprovehisbid.Thatwillmakeittougherfor...
</a> Pakistan is routinely under a travel warning, with the last warning issued on April 9, 2013. This updated warning does not urge American citizens already in Pakistan to leave the country, but to severely restrict their travel and be vigilant about their surroundings.
</a> "Clearly, there is an expectation – not just by the United States, but by the international community – that Syria will abide by its obligations that are set in place by the OPCW," said State Department spokesperson Jen Psaki. "The international community will not only be watching. There's now a binding resolution that will hold them to that."
</a> Troopers have been using unmarked SUVs to ferret out drivers who are texting and driving. The vehicles have platforms higher than an average vehicle, allowing officers greater ability to see what other drivers are doing.
</a> The General Administration of Quality Supervision, Inspection and Quarantine of China urged the New Zealand government to thoroughly scrutinize its dairy companies as well as their products to ensure the safety of exports to China, New Zealand's top dairy market.
</a> South Dakota Farmers Union president Doug Sombke said that even if the federal government was open and Congress could reach a compromise on a new farm bill, it would take months to implement the Livestock Indemnity Program.
</a> "I'm alive and well. I understand that some people are trying to use their sites to catch people's attention or are fulfilling the orders of some authority or another," the former Soviet president, 82, said in a statement on newspaper Novaya Gazeta's website.
</a> The United States wanted Russia to send Snowden home to facecriminal charges including espionage for disclosing in Junesecret American internet and telephone surveillance programs.The White House signaled that President Barack Obama may boycotta September summit with President Vladimir Putin in Moscow.
</a> The potshots commenced as soon as the two Silicon Valley celebrities took their seats on the stage at the Concourse Exhibition Center, with Arrington quipping that he would have expected Benioff to have already steered the conversation in his own direction by that point.
</a> Campaigners including Ed Vaizey, the Minister for Culture, and the Royal Institute of British Architects Journal welcomed the news, but Peter Rankin, the leader of the city’s council, said it was “not the outcome we were hoping for”.
</a> “Hasan, a U.S.-born Muslim, told the jury on the opening day of the trial on Tuesday that “I am the shooter” and that he “switched sides” in what he called a U.S. war on Islam.”
</a> Employment at factories increased by 2,000 following a 13,000 gain in the previous month. Construction companies added 20,000 workers, the most since February, and retailers took on almost 21,000 employees.
</a> Tyra Banks wants everyone to know just how much she loves her curves. "No face. Just fierce...and juicy thighs," she tweeted, sharing this bikini-clad shot with her more than 10 million followers on Sept. 2, 2013. "Sending bikini love2my girls w/sum curves&bootay! #fierceyovacation" she tweeted.
</a> After blowing a 5-1 seventh-inning lead Tuesday in a loss Maddon admitted stung a bit more than others, the Rays (75-56) needed something. While the sight of ace David Price running around and throwing his between-starts bullpen in a full Vanderbilt football uniform lightened the mood, Maddon noticed a very business-like approach among the group. "They did not like what had happened (Tuesday) night, and they did something about it," he said.
</a> The 30-year employee of the hospital alleges that operating room policies that hospital administrators turned over to investigators from the Department of Health and Human Services had an effective date of Aug. 16 -- six days after the surgery.
</a> “I’m just glad it’s finally over, that he has to deal with it,” Sveum said. “He’s come out and admitted to the public and apologized. It’s the best thing that can happen for Braun and the organization, to be able to play opening day next year and everything’s behind him…
</a> One headhunter who declined to be named due to ongoing workin the industry said his clients, which include multi-billiondollar brand name funds, have specifically instructed him not torecruit staff from Cohen's firm.
</a> Under its "Project Shield" initiative, Google said it would host sites that frequently came under politically-motivated distributed denial-of-service attacks. Because of the size and sophistication of its technical infrastructure, Google is far more able to withstand such attacks compared to websites hosted independently.
</a> Edwards is notorious for his gloom-ridden investment outlookbut emerging equity prices are looking so beaten down that evenhe reckons a valuation gap is opening up. The sector trades atless than 10 times forward earnings or 30 percent belowdeveloped stocks. Edwards describes this as "very reasonable".
</a> Aptly named the ODOREADER®, the device operates similarly to a small microwave, in that a clinician can take a sample of a patientâs urine and place it into the machine. Then, the clinician flips a switch, and an interior sensor analyzes the gases emitted by the urine.
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</a> “I have that game in my memory as if it was yesterday,” the goalkeeper said through a translator after practice Friday at Illinois-Chicago. “Of course, there's the possibility of this game (also) ending in a shootout because of how tough the conditions will be. But we'll be prepared.”
</a> While the Z10 can be seen as BlackBerryâs bid to attract new, hip users, the BlackBerry Q10 should supposedly appeal to old-school BB lovers who are ready to dump their Bolds and Curves for something better. Instead of a large, all-touch experience, the Q10â²s screen is small and half the phone is dominated by a keyboard. It runs the latest and greatest OS: BlackBerry 10.1. The question is whether the interface that runs so well on a larger, touch-only device will also work on a half display, half keyboard phone? The answer depends on whether potential buyers are willing to dive deep into the Q10â²s many layers of functionality and keyboard secrets in order to pull the best BlackBerry experience from the device.
</a> âHer number one concern is her children, her son Adam and her pregnancy,â our second source says. âShe has never once said she feels badly for herself in all of this. Sheâs only worried about Adam.â
</a> A “black-red” coalition would have a comfortable majority in the Bundestag lower house and an easier time pushing legislation through the Bundesrat upper house. But some experts see a risk that the SPD could decide to abandon the coalition before the full four years are up.
</a> "What is it that I expect as a consequence of World Youth Day? I want a mess. We knew that in Rio there would be great disorder, but I want trouble in the dioceses!" he said, speaking off the cuff in his native Spanish. "I want to see the Church get closer to the people." The unexpected meeting and the unscripted remarks underlined two of the hallmarks of Francis's four-month-old papacy – energy and unpredictability that leaves exasperated Vatican aides trailing in his wake.
</a> And after what Premiership Rugby and their French counterparts feel has been a lack of progress in talks with ERC, they have unveiled alternative plans, which includes an invitation for teams from other countries to enter any new tournament.
</a> China has been a focal point for the Snowden case since hestopped in Hong Kong en route to Moscow. He also claimed thatthe NSA hacked into critical network infrastructure atuniversities in China and in Hong Kong.
</a> Of course, Joe Flacco of the Ravens got the conversation started in New Orleans a few days before he went out and won the Super Bowl MVP award. Flacco is from New Jersey, went to Pitt and Delaware and now plays in Baltimore, but he created headlines when he ripped the idea of a Super Bowl in his backyard.
</a> Saudi Arabia, the United Arab Emirates and Kuwait have pledged billions of dollars in aid to the new Egyptian government in recent weeks and Beblawi said Egypt's army could survive without the $1.3 billion in military aid from the United States.
</a> German publisher Axel Springer has dropped out of the racebut was still hoping to get the nod, the magazine said, citingunnamed sources in the industry. ($1 = 0.7402 euros) (Reporting by Andreas Cremer; editing by Ron Askew)
</a> A Cornish schoolgirl is about to compete in the World Transplant Games in Durban, South Africa. Olivia Ball-Hymns, 14, from Newquay was born with chronic liver disease and at 9 years-old was given weeks to live unless a donor was found. A transplant allowed her to dedicate herself to swimming.
</a> "We understand Hong Kong may not want to change itstradition for one company, but we firmly believe that Hong Kongmust consider what is needed in order to adapt to future trendsand changes," Tsai, a co-founder of Alibaba, wrote in a blogpost. It was the company's first public comments since newsemerged it chose to go public in the United States instead ofHong Kong. (Link to blog post:)
</a> Anyway, nice idea on paper but I don't see the economies of scale. Â Except from companies like Sony, or Microsoft or Nintendo, who...by the way, also receive continued revenue from their own game sales. Â Â Thereby it can't happen. Â Not unless the hardware quality from multiple manufacturers is going to be sub-par and thus unreliable for you or I. Â Â In my opinion, the only way to be profitable in the console arena is to make closed systems, however unappealing that may be to PC gamers.Â
</a> Local environmental activists have raised concerns about potential leaks of gas, oil and hazardous materials from well sites and other energy facilities compromised by flooding. The Colorado Oil and Gas Conservation Commission said it was working with health authorities to assess environmental impacts.
</a> So we had all those dream narratives going with Melo-Drama, and we also had the sports-talk narrative about how the Knicks better show him they can build a championship team around him or else what choice would the poor guy have but to leave and go find happiness in a place like Los Angeles?
</a> "Let us not forget millions of Iraqis who, as a result of sanctions covered in international legal jargon, suffered and lost their lives, and many more who continue to suffer all through their lives," he said.
</a> A study by analytical consulting company the Tauri Group, conducted on behalf of the Federal Aviation Administration Office of Commercial Space Transportation, identified sub-orbital reusable vehicle demand in eight markets:
</a> The shutdown also sparked concern for Anthony Weinerâs sexting pal Sydney Leathers, who shot her first adult film with Xander Corvus, the last actor to work with Bay before she tested positive for HIV, Gawker reported.
</a> The Home Secretary also plans to force banks to check the immigration status of people applying to open accounts, make private landlords make checks on their tenants and make it harder for illegal migrants to get driving licenses.
</a> "We're talking here in China and Korea about veryknowledgeable shrewd investors ... but there nevertheless can bein their reading some uncertainty or confusion about where we'recoming from and that's why it's important to talk about that,"he said in an interview on Thursday.
</a> When it didn't go off, she stole a peek. The peek turned into a stare. By the time they were evacuated she'd been looking at the grenade for so long that when the therapist asked her to draw it, she could replicate its exact shape, down to its ovoid shell and L-shaped lever, her parents said.
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</a> The suspects were arrested shortly after the attack, which happened at around 8 p.m. A police helicopter that was in the area spotted a car driving away from the scene with its headlights off and notified officers on the ground, who pulled it over.
</a> Negotiations between President Barack Obama and congressional leaders cycled through a stop-start process again on Tuesday, but no agreement was reached to reopen the government and raise the debt ceiling.
</a> The decision came as a surprise for Belaruskali, said a topmanager who asked not to be identified. According to Uralkali'sCEO, the company had informed Belaruskali verbally on Monday andthen formally on Tuesday. Belaruskali and BPC did not comment.
</a> Australia, France and the European Union put forward a network of seven reserves in waters covering 1.63 million square kilometres of eastern Antarctic waters, and the US joined New Zealand in proposing the Ross Sea reserve.
</a> Separately, Siemens's compliance chief Peter Solmssen willquit the management board and his post won't be filled as thecompany further slims down its executive panel, WirtschaftsWochereported on Saturday. Siemens declined to comment.
</a> "... It doesn't make sense and it won't add up - [there's a] £30bn estimate, but I'm sure it'll cost at least double that, and the reality is we'll lose homes around these roads and so on."
</a> Wray, who chairs Saracens rugby club, began collecting sporting memorabilia more than 25 years ago – and his latest purchase is certainly a relic. It’s an oil painting of Wembley Stadium’s iconic twin towers before their demolition in 2003, for which he paid the Chelsea artist Emma Alcock about £10,000.
</a> Reading some of these comments is a disturbing business. My comment is that eventually something that almost happens over and over will eventually happen and I hope it happens where some of these wisecracking a--h---s live. Then they they could wise crap while they burn. That's  meaner than some of these inane comments. Maybe it's contagious. Anyway another reason to move to the mountains and away from civilization, but I guess an accidental H-bomb can accidentally fall anywhere, Charlotte, NC or Rattlesnake Creek Oregon.
</a> Considering this was a player speaking â and a union rep at that â Scherzerâs anger was telling. The rank and file are outraged at all these players involved in the Tony Bosch Biogenesis scandal, players still trying to beat the system after their fellow union members negotiated the most comprehensive drug program in all of professional sports in an effort to clean up baseball once and for all. Outraged enough that, for the first time, there is the suggestion that steroid cheats should have to pay with their contracts. Up until now, baseball contracts have been sacrosanct, as in unable to be voided.
</a> That is a challenge regardless of any of CASIS’s initial organizational problems for several reasons identified in the report. There has been little interest from private entities to use the ISS for research unless “there was a substantial infusion of government funds,” the report states. ISS research has also focused on basic instead of applied research; the latter is far more likely to attract private interest and funding than the former. Ground-based research can also be more effective and less expensive that ISS research in many cases where the space environment, like exposure to microgravity, is not required.
</a> The head of Russia's Federal Migration Service (FMS) confirmed the agency had received Snowden's application. Anti-secrecy group Wikileaks, which has been helping Snowden, said on Twitter that he had applied for "a temporary protection visa".
</a> “We don’t regret participating because our people participated in this election generally believing that it would deliver the change that they have hoped for for so long only to be short-changed by a predetermined process which undermined their confidence, hope and aspirations, that’s why instead of celebration, there is national mourning in the country,” he said.